Principal
Alexa Michelle Matos
Founded Atlas after seeing the gap between how campaigns talk and how her community actually listens.
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Alexa Matos grew up in Miami, a first-generation college student in a low-income household, in a community where most of her classmates were immigrant kids. Watching her community navigate elections and civic life, she noticed a disconnect: the candidates and progressive organizations meant to serve people like her weren't communicating in ways that actually reached them. Messaging felt built for someone else's neighborhood, not hers.
At the same time, Alexa saw how social media had become one of the most powerful connectors between candidates and the communities they hoped to represent, if used well. That gap, between an outdated political communications playbook and a community fluent in digital culture, is why she founded Atlas Media Strategies.
Alexa graduated from the University of South Florida with a Bachelor's in Political Science, and has built her career working across every level of the political ecosystem, from city council and state house races to congressional and presidential campaigns. Her work spans 501(c)(3)s, 501(c)(4)s, PACs, and super PACs, giving her a rare, full-spectrum view of how digital strategy needs to flex across different clients, rules, and stakes.
As a Latina founder building a women-led agency, Alexa set out to modernize how Democrats and progressive causes communicate, grounding strategy in the platforms and language her community already trusts. Atlas exists to help candidates, PACs, and advocacy organizations speak to their electorate the way real people actually talk online, and to open doors for the next generation of young, digitally-fluent talent who understand this world instinctively.
Today, Alexa leads Atlas Media Strategies from Florida, helping campaigns and causes across the state turn attention into real, lasting civic action.